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Report on the survey of university students' online shopping 1. Objective of the survey To understand, through this survey,current university students'online shopping's purchasing attitude, as well as their future expectation of online shopping's development 2. Survey's methods and targets Method of analysing the survey.Carry out questionnaire survey on 50 students currently at universities. and then add up, analyse to reach the conclusion. 3. Survey's result (i) Analysis of the overall situation of university students online shopping 1. Online shopping's power of attraction is evry great to university students. Through this survey which shows that 74% of the students have online shopping's experience.And among those who do not have online shopping's experience, only 2% have never viewed the online shopping's websites 2. In the days while online consumption and traditional consumption coexist, the reasons, that the majority of university students chose to shop online, are convenience,low price, its ratios are 34% and 42% respectively, having a satisfactory variety of goods is also part of the reasons, naturally,there are also those minority who do it out of curiosity and trend. All those online shoppers, who took part in the survey,chose a third party ( Alipay or TenPay)when it comes to selecting thier method of payment for goods purchased.This illustrates that third party payment is the most popular way of making payment. 3. Among those websites that offer online shopping facilities,Taobao is the msot frequently visited website by university students,it accounts for 84%. 4. Among the shoppers, the demands for goods are mainly those procts that would satisfy their mental needs. The top four items that people buy are softwares for games/hardwares & softwares for computers/digital procts (36%), fashions: jewellery/fresh flowers/perfumes/gifts (28%),video procts (14%), Sports and leisure goods: physical training/keep fit/camping (10%) 5. There is a time and space difference between online shopping and traditional mode of shopping. 12% of those online shoppers agree that goods are cheap but good, this is consistent with what it said, 20% say goods are genuine and the price is fair, however, there are also shoppers being fooled by the online sellers. After the purchase, 36% of the shoppers said they were generally satisfied with what they bought, and 18% are satisfied. (ii) The effect taht online shopping concts have on university students' network knowledge. Using " Having any online shopping experience?" as the standard,to compare the marks they gained in the areas regarding their awareness with respect to online purchasing risk,degree of trust towards network, network environment, from this we could see that online shopping conct has a certain degree of effect on university students' knowledge towards network. 1. The perception of risk is higher among university students who do not have online shopping experience.Among those that have been surveyed, 68% have worries about network safety(credit card details, personal details etc.,) and the percentage for those worry about after sale service guarantee, quality of goods,speed of delivery are 62%, 58% and 40% respectively, others concerned about the tedious registration proceres, delivery charges etc., 2. As for the difficulties encountered by university students who have online shopping experience.Categories of merchandise and the number of website mostly account for 30%, unclear description of goods take 38%, and the way of accounts settlement is 8% among all participants in this servey, other issues such as insufficient stock,complicated display of goods, uneasy to operate and website speed too slow etc.,account for 24%. 3.The development prospect of online shopping is perceptible.80% of the participants' mutual recognition has been more and more accepted by others, the space for development is huge, it can be seen that online shopping would develop more and more and would become the main way of shopping for the people. There are also 12% of people who reckon online shopping would not develop a great deal in the short term,among this group of people, many of them have no online shopping experience. (iii) Concise research analysis (简要研究分析) The foundation of online shopping market has increasingly become stablized, Taobao, PaiPai, Yique etc.,online shopping websites have already become the market places for the vast number of network users. As a result of our country's continued speedy economic growth,the improvement of people's living standard, the enormous scale of China's telecommunication networks, the rise of computers'rate of popularization, the development of computer technology as well as government's impetus, online shopping is becoming more and more exciting, it will graally develop and take shape to become people's principal form of shopping. 注: 网络购物 Online shopping (这是英国地道的书面语和口语) 网络 Network (单独时的翻译)Net purchase of University Students Survey As the network popular, the ever decreasing cost of computer, online shopping has slowly from one novel to the people graally become part of everyday life. Network is an impact on people's traditional consumption habits and ways of thinking, way of life, its special advantages of graally people. So my shopping through the Internet on college students concted a survey of the situation. First, investigate the purpose of Through this survey of contemporary college students know the consumer attitude toward online shopping and the future development of Net purchase expectations Two, the survey methods and survey Survey analysis. Through 50 at the school concted a survey of university students, and then statistical analysis, and come to the conclusion. Three, the findings (1) University Students online shopping overall situation analysis 1. Online shopping a lot more attractive to college students. Through this survey, there is online shopping experience accounted for 74 percent of university students. Online shopping experience without the college students, one of only 2% of people do not have to visit the website. 2. In the online consumer with the traditional consumer co-exist today, the majority of University Students select the reason online shopping is convenient, cheap, their respective proportion of 34%, 42%, but also because there is a part of merchandise are complete, of course, have less partly out of curiosity, fashion. At online shopping selection of respondents in the settlement, the selection of all third-party payment (payment or financial pay-Bao Tong), This shows that third-party payments are currently the most popular billing method. 3. At the website for online shopping in Taobao students are most often go the website, accounting for 84%. 4. There is shopping in person to demand to meet the spiritual needs of the procts. Purchase merchandise before the four were game software / computer hardware and software / digital procts (36%), fashion: jewelry / flowers / perfume / gifts (28%), audio-visual procts (14%), sports and leisure procts: Sport / Fitness / camping (10%), 5. Online shopping and traditional forms of shopping have time and space differences. Purchase one of inexpensive items have 12%, in line with what, 20% real, but also online sellers have been deceived. Purchase items, the purchase of merchandise on the degree of satisfaction has 36% of people feel in general, there is the satisfaction of 18% (B) of online shopping behavior of college students the effects of cognitive network To "have the online shopping experience," as the standard to compare their perceived risk of online shopping, network trust, network environment, such as questions on the score, we can see that online shopping behavior at a certain extent, will affect the perception of university students on the network. 1. There is no online shopping experience of university students on the network to a higher risk perception. All respondents to network security (credit card information, personal information, etc.) have worried that 68% of after-sales service guarantee the quality of the goods, delivery speed concerns separately accounted for 62%, 58%, 40%, the other also cumbersome registration proceres have to, distribution costs 2. Has a network of college students to experience online shopping difficulties. The number of merchandise categories and too many web accounts for 30% of merchandise description was not clear 38%, while clearing the way at all which also accounted for 8%, and other questions in the inventory shortage interface complex and difficult to operate and too slow, such as web 24% 3. The prospects for the development of online shopping are perceived. 80% of respondents agree that there is more and more being accepted, a large space for development of this opinion, we can see that online shopping will be more and more people to development and forming the main form. Also has 12% of people still think there will not be much short-term development, which has a lot of online shopping are not experienced. Four, a brief analysis of Online shopping market environment more and more stable foundation,淘宝,拍拍, eBay and other online shopping has become a vast number of Net users place for online shopping. As China's sustained and rapid economic growth, improve people's living standards, China's telecommunications network scale growth, enhance the penetration of computer, computer technology, as well as the development of the Government to promote more and more hot-line shopping market, will graally develop and the formation of people to the main form.