2017考研英语一新题型密押模拟题（三）

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相关推荐：>>>2017年考研现场确认时间及地点汇总>>>全国各地2017年考研报考点汇总>>>2017年考研时间、研究生考试时间安排>>>2017年考研大纲下载及解析汇总>>>2017年全国硕士研究生招生简章专题新东方网校推荐：2017年考研政治、英语、数学课程！！点击进入免费试听>>Applicantspreferrankings,buttheschoolforthemmostpartdonot.Europeanschools,inparticular,arguethatrankingsaremisleadingastheymayuseanarrowrangeofoften-inappropriatemeasureswhichfailtorevealthetruecompetenceofuniqueprograms.Severalschoolshavecontestedandboycottedleaguetables.Nevertheless,thenumberofbusinessschoolswhichparticipateinrankingsisactuallygrowing,inpartbecauserankingstellpotentialcustomerswhattheyneedtoknow.Sincebusinessschoolsmustmarkettoapplicantsasiftheywereconsumers,mosttakerankingsseriously.___________________________________45____________________________________ArankingisjustonefactorthatunderpinsthesuccessofschoolsandMBAprograms.Theprogramsmustnotonlyrankhighly,theymustalsobeknown.Schoolswanttheirprograms---andgraateswanttheirdegrees---toreceiveinstantrecognitionandrespect.Untilrecently,prominencehasbeenlargelyoverlookedintheassessmentofMBAprograms,buttheInternetnowprovidesanotherchannelofcommunicationandreputationforschoolsandtheirmarket.TheMBAistheprincipalproctinthemostmarket-orientedsectorofhigherecation.Giventheglobalizationofbusiness,increasedcommunication,andtheabilitytodelivercontenttoindivialswherevertheyare,thecomplexityandcompetitivenessofthispioneeringecationalmarketplacecanonlyincrease.Passage6Directions：YouaregoingtoreadalistofheadingsandaaboutU.S.firmsparticipatingglobalcompetition.ChoosethemostsuitableheadingfromthelistA-Fforeachnumberedparagraph(41-45).Thefirstandlastparagraphsofthearenotnumbered.Therearetwoextraheadingswhichyoudonotneedtouse.MarkyouranswersonANSWERSHEETl.(10points)A)EnteringinternationalmarketsB)SatisfyingglobalcustomersC)LoweringpricesbymanufacturingoverseasD)FacingthreatsofglobalmarketsE)RecognizingtheconstraintsofglobalmarketsF)BeingbetterthancompetitionG)CoordinatingmarketingactivitiesWeliveinanincreasinglyinterdependentworld,andperhapssomedaywewillliveina“worldwithoutborders”,toborrowfromthetitleofaprovocativebookof1970s.Globalizationisofgreatsignificancetobothpoorandrichnations,sincecompetitionnowspansbeyondborders._____________________________41__________________________________________“Theworldistoomuchwithus,”saidWordsworth.ThatcouldbethemaincomplaintofmanyU.S.businessesthatseethemselvesthreatenedbyincreasesinimportedgoods.Importswereonly1percentoftheU.S.grossnationalprocts(GNP)in1954;theywere6percentofGNPin1964and10percentin1984.Theinterdependencesuggestedbysuchtermsasglobalvillageandworldeconomyisbeingrecognizedbybusinessmanagers.Therefore,manymoreU.S.firms,whethertheylikeitornot,willbeforcedtobecomepartofworldmarketsandglobalcompetition.Meanwhile,othernationssuchasJapanandGermanyhavehadopeneconomiesforsometime.Theirfirmsaremoreaccustomedtosellingininternationalmarkets.Hence,U.S.firmshavesomecatchinguptodotocompeteeffectivelyandgainmarketshareinworldmarkets.______________________________42_____________________________________Tocompeteinworldmarkets,firmsmusthaveanindepthunderstandingofcustomers’needs.Ifcustomersneedsdifferdramaticallyacrosscountriesandregions,acompanymustconsiderhowtoadaptitsproctsandvariouselementsofthemarketingmixtocustomerneeds.Ifpricesmustbelowered,thecompanyneedstoconsiderhowtodesignaprocttolowermanufacturingcostsanddecidewhethertomanufacturetheproctathomeoroverseastoachievelowercost.Awell-articulateddistributionandlogisticssystemisneededtomakegoodsandservicesavailableatthepointofsaleinsufficientquantities.Firmsalsoneedtodevelopglobalcustomerdatabaseandinformationsystemstounderstandandrespondtocustomerneedsandpurchasingdecisions.

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相关推荐：>>>2017年考研现场确认时间及地点汇总>>>全国各地2017年考研报考点汇总>>>2017年考研时间、研究生考试时间安排&g

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相关推荐：>>>2017年考研现场确认时间及地点汇总>>>全国各地2017年考研报考点汇总>>>2017年考研时间、研究生考试时间安排&g

相关推荐：>>>2017年考研现场确认时间及地点汇总>>>全国各地2017年考研报考点汇总>>>2017年考研时间、研究生考试时间安排&g

相关推荐：>>>2017年考研现场确认时间及地点汇总>>>全国各地2017年考研报考点汇总>>>2017年考研时间、研究生考试时间安排&g

相关推荐：>>>2017年考研现场确认时间及地点汇总>>>全国各地2017年考研报考点汇总>>>2017年考研时间、研究生考试时间安排&g