2013考研英语一完整试题解析（海文版）

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2013年考研英语一作文的题目，在形式上和内容上，都完美的反应了2012年9月所发布的英语大纲的相关理念：即中规中矩，稳中有变。在小作文方面，体裁不变，出题内容和形式上有所调整。2013年的英语一小

点击下载：英语一真题（Word版）2020年研究生入学统一考试试题(英语一)SectionIUseofEnglishDirections：Readthefollowingtext.C

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PartA51.Directions:Writeane-mailofabout100wordstoaforeignteacherinyourcollege,inviti

Text2Anoldsayinghasitthathalfofalladvertisingbudgetsarewasted-thetroubleis,nooneknowswhichhalf.Intheinternetage,atleastintheory,thisfractioncanbemuchreced.Bywatchingwhatpeoplesearchfor,clickonandsayonline,companiescanaim“behavioural”adsatthosemostlikelytobuy.Inthepastcoupleofweeksaquarrelhasillustratedthevaluetoadvertisersofsuchfine-grainedinformation:Shouldadvertisersassumethatpeoplearehappytobetrackedandsentbehaviouralads?Orshouldtheyhaveexplicitpermission?InDecember2010America'sFederalTradeCornmission(FTC)proposedaddinga"donottrack"(DNT)optiontointernetbrowsers,sothatuserscouldtelladwertisersthattheydidnotwanttobefollowed.Microsoft'sInternetExplorerandApple'sSafaribothofferDNT;Google'sChromeisetodosothisyear.InFebruarytheFTCandDigltalAdwertisingAlliance(DAA)agreedthattheinstrywouldgetcrackingonrespongingtoDNTrequests.OnMay31stMicrosoftSetofftherow:ItsaidthatInternetExplorer10,theversionetoappearwindows8,wouldhaveDNTasadefault.Itisnotyetclearhowadvertiserswillrespond.GetingaDNTsignaldoesnotobligeanyonetostoptracking,althoughsomecompanieshavepromisedtodoso.UnabletotellwhethersomeonereallyobjectstobehaviouraladsorwhethertheyarestickingwithMicrosoft’sdefault,somemayignoreaDNTsignalandpressonanyway.AlsouncleariswhyMicrosofthasgoneitalone.Atterall,ithasanadbusinesstoo,whichitsayswillcomplywithDNTrequests,thoughitisstillworkingouthow.IfitistryingtoupsetGoogle,whichreliesalmostwhollyondefaultwillbecomethenorm.DNTdoesnotseemanobviouslyhugesellingpointforwindows8-thoughthefirmhascomparedsomeofitsotherproctsfavourablywithGoogle'sonthatcountbefore.BrendonLynch,Microsoft'schiefprivacyofficer,bloggde:"webelieveconsumersshouldhavemorecontrol."Coulditreallybethatsimple?26.Itissuggestedinparagraph1that“behavioural”adshelpadvertisersto:[A]easecompetitionamongthemselves[B]lowertheiroperationalcosts[C]avoidcomplaintsfromconsumers[D]providebetteronlineservices27.“Theinstry”(Line6,Para.3)refersto:[A]onlineadvertisers[B]e-commerceconctors[C]digitalinformationanalysis[D]internetbrowserdevelopers28.BobLiodiceholdsthatsettingDNTasadefault[A]manycutthenumberofjunkads[B]failstoaffecttheadinstry[C]willnotbenefitconsumers[D]goesagainsthumannature29.whichofthefollowingistureaccordingtoParagraph.6?[A]DNTmaynotserveitsintendedpurpose[B]AdvertisersarewillingtoimplementDNT[C]DNTislosingitspopularityamongconsumers[D]Advertisersareobligedtoofferbehaviouralads30.Theauthor'sattitudetowardswhatBrendonLynchsaidinhisblogisoneof:[A]inlgence[B]understanding[C]appreciaction[D]skepticism